Meet The Maestros
Caffè Nero
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‘Meet the Maestros’ used Caffe Nero’s very own Maestro team to engage with audiences on Facebook. Here they were able to show their passion for coffee first hand presenting little nuggets of their history through beautiful, highly sharable content.
To really emphasise their passion for coffee we wanted the style of the campaign to be hand crafted. We really wanted to put as much care and attention into our content as they do their coffee.
We wanted to inspire appreciation of Caffè Nero's coffee by asking customers to take a little time to really savour the flavour. To highlight these wonderful flavours we photographed, illustrated and painted them around the drink. Quirky, expressive copy is then used to creatively describe the what the customer is experiencing. I wanted the style of the campaign to follow that of Meet The Maestros - portraying passion through hand crafted creative. These campaigns have since set the standard for Caffè Nero's brand - being used throughout digital channels and instore.
