PrimeTimes
Amazon Prime
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To extend awareness of Amazon Prime shows amongst 18-24 females, we pitched the idea of exclusively sponsoring the new state-of-the-art Wi-Fi system at Heathrow. During May–September, over 9.1 million 18-34-year-old females go through Terminals 2, 3, and 4 with an incredible average dwell time of 167 minutes = a ‘Prime’ location to capture our audience.
You can get everything you’d expect from a ‘girl’s holiday’, in any of Amazon Prime’s shows – drama, fallouts, romance, laughter, divas, antics. So, in the style of social memes, this campaign celebrates all the key (prime) holiday moments our audience can relate to. Popping up throughout their airport journey, from check-in to the gate, where we could have some fun with being destination specific.
