Disney Princess
Disney
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Disney Princesses often get a bad rep. For being too ‘damsel in distress’ or based purely on looks. Research showed us that parents see Disney Princesses as “less progressive & old-fashioned” and kids aged 6-9 see princesses as “too babyish”.
BUT, for decades Disney Princesses have shown us that being a princess is far more than just dresses, tiaras, and sparkles. Being a princess can mean many different things…
Being brave like Raya, intelligent like Belle, ambitious like Tiana, confident like Merida, and daring like Moana. Disney Princesses have always been strong and inspirational.
We felt it was time to bring that spirit to the forefront with a campaign fit for 2022 that encourages our audience to express what being a princess means to them. A celebration of individuality, diversity, and self-expression. An invite to ‘princess’ your way…
*Speculative work*
Pitch mood-film
