The Midwich Cuckoos
Sky
-
We launched an eerie Sky Original, The Midwich Cuckoos starring Keeley Hawes, with a multi-platform social campaign. Both paid and organic assets echoed the disturbing and unnerving tone of the show.
We positioned Midwich as a real place, where real families live. Introducing our audience to the town itself, the strange goings-on, and its residents – particularly the chillingly unusual children, AKA ‘the cuckoos’.
Post Copy: Quiet, quaint, creepy. There's more to Midwich than meets the eye... unfortunately. The Midwich Cuckoos, arriving 2 June
Post Copy: Midwich. Not appearing in an episode of Location, Location, Location anytime soon.
Post copy: Normally we'd tell you to turn the volume up for a new series trailer/clip/sneak peek, but in this instance maybe don't.
Post Copy: Kids acting strange? There's only one thing to do. Activate the mums! The Midwich Cuckoos, available now.
