The Toy Testers
Fisher-Price
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Fisher-Price is committed to producing the very highest quality toys. They even have their very own Play Lab, where their experts meet with the real experts: Kids. They come to test Fisher-Price toys and baby gear, so toy designers, engineers, and researchers can learn what they like or don't like.
Using this as inspiration, we created a Very bespoke campaign based on celebrating the dedicated ‘toy testers’ that put the toys through their paces…
