Happy Nappy
Typharm
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How does a small company like Typharm, with an excellent product – Docusol Constipation Solution – make a big splash in the market, and compete against more established players?
We turned our attention to the very object that proves the medicine is working. We created an ‘unhappy nappy’, who dreams of being filled! He was the star of a brand-new website, mobile game, shareable music video, GIFs, online banners, press ads, wallpapers, and more.
Results: The launch generated huge awareness leading to an increase in demand, which doubled production out of the UK factory.
Multi-award-winning digital campaign for Typharm Cannes Lion Silver, Clio Bronze
