Grey's Anatomy Calmbulance
Disney+
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Brief: Create an attention grabbing activation that promotes Season 20 of Grey’s Anatomy.
Insight: According to reports stress in those aged 16-34 is on the rise. The pressure of work, relationships and the cost of living is taking its toll. With this in mind we created the Calmbulance - giving people a moment to forget about the drama in their own lives with some much-needed ‘Me-time’.
We revamped an American ambulance to be heavily Disney+ & Grey’s Anatomy branded, with a few subtle medical hints to keep the connection with the show. The Calmbulance toured Manchester, Birmingham and London giving out goodie bags. We also worked with 5 Brand Ambassadors creating content that gained 555K impressions and 950K reach.
